Lotte Duty Free Shop is the number one duty free shop in Asia, the existing advertising model, Choi Ji Woo, Song Seung Hoon, Rain, JYJ, Hyun Bin who has recently been focused as the new Korean star, along with Kim Sa Rang, Hyun Kim, Jang Geun Suk, and 2PM has been appointed as the new advertising models.
Choi Ji Woo, Song Seung Hoon, represented as “first generation of Korean drama” followed by 2PM, Kim Hyon Joong, who are second generation idols have also been picked up by Enter-tour-ment marketing as new models in order for their expansion. As models for the leading brands and companies in Korea, while most brands hold 2-3 models, Lotte Duty Free will have 9 teams in total, with a total of 16 large scale models, which is an exceptional feat by itself.
The head of marketing for Lotte Duty Free Shop, Kim Ju Nam stated that, “Thereason for this mammoth sized modeling group is not simply just for our sales. Lotte’s star marketing methods put their emphasis on the creation of new content. Our aim is to expand the tourism industry in Korea through this enter”tour”marketing which is a combining of the tourism industry and the entertainment industry.
This time, this mammoth sized group of models will be appearing on ads singing the the Lotte Duty Free CM song called “So I’m Loving You”. Each model sang this song differently with their own characteristics, and after filming each of these models, they were all combined into one film (CM). Meanwhile, Seoul Jamsil Lotte World and Sogondong Lotte Town are to schedules to be renewed in time for these new models.
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