If reading from the image, please read the tweets from bottom to top; text version is below.
Text Version :
Good afternoon. This is the last day of my ascetic practice. Only week, but it may have changed my viewpoint a bit for the rest of my life.
I got a call from Mr. Chiba, CSO. We talked about Twitter and how we can best use it. I’ve decided to read, but not reply to, expressions of opinion and criticisms. When I receive helpful opinions from our customers and fans I will forward them to the right people in our company. They will address issues and respond if needed. We believe we should use Twitter effectively and in a friendly way.
Many customers have very strong feelings about Tohoshinki and other artists. I’m not always the best person to answer them. Twitter isn’t always the best place for addressing concerns or making statements – some contracts have very strict non-disclosure language.
For example, there may have not been enough explanation about JJY, but as a listed company we can freely release only limited information. We abstained from making contentious comments, even though there were some differences of opinion between the other party and ourselves.
As CEO of avex I was blamed by the fans. It made me consider my responsibilities and I honestly felt that sometimes they were too much. That pressure caused some emotional Tweeting. But I do want the fans to be able to vent by telling me their anxious feelings or complaints.
I’ll continue listen to all opinions and complaints, but I may use the blocking function for people who apparently attack me personally.
I want this Twitter account to be fun and use it to receive valuable opinions from all of you. Thank you very much for your understanding.
Source: [Max Matsuura's Twitter]
Shared by: tohosomnia.net
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“We talked about Twitter and how we can best use it.”
Yes sir, you should have done this ages ago. Still, all the damages were already made.
Hope this will be the end of Twitter Drama Queen Matsuura, though I have no trust or expectancy for this guy anymore
By: Lee on October 30, 2010
at 6:25 pm
wise decision ^^;
By: Nynaeve Al'Maera on October 30, 2010
at 6:28 pm
If you’re using twitter wisely, no one will attack you. But since you act like drama queen & little child, you have to accept the consequences.
By: Kur4tinc on October 30, 2010
at 6:30 pm
fans should leave him alone.. why do they still attack him??
By: anya on October 30, 2010
at 6:36 pm
good job!
By: xiahlenjae on October 30, 2010
at 6:36 pm
sir, you seemed to forget about your last tweet!
Anyway, I hope that you mean what you say
don’t act childish every time you r in the bad mood since it made you become Drama Queen.
I agree that us fans r sometimes really too much, but there’s no fire, there’s no smoke. If you hadn’t written those harsh words, I dun think fan would’ve been that angry!
Thank you.
By: KissChunnie on October 30, 2010
at 6:39 pm
I am so proud that I didn’t even follow you. For me I dun wanna waste my time in tweeting someone I dun like!
By: KissChunnie on October 30, 2010
at 6:41 pm
Heheheh….. all i did was to ‘unfollow’ him.
By: Hoon*g on October 30, 2010
at 9:32 pm
Fans should really stop bugging him about JYJ so all these dramas would stop.
You ask question, ofcourse he couldnt help but replies back. He’s like a kid himself anyway.
By: Stevie on October 30, 2010
at 6:41 pm
… did he finally realize? I hope he will act more professionally from now on. But in the end, the damage is already done and the fans do not appreciate him anymore.
By: minnieMine on October 30, 2010
at 6:42 pm
I never get it why the fans started to attack him in the first place.
Avex did not abandon the boys, and really we even dont know the half of the story between the two parties, do we?
we never saw that they wanted to shame or blame JYJ or the wole DBSK.
Idon’t think Max is a bad person. Somehow I still feel that he still love all of our precious boys.
I feel like the fans did not have the right just say such cruel words to him. He was always so responsible about his work and the boys.
By: fusuika on October 30, 2010
at 7:10 pm
we never saw that they wanted to shame or blame JYJ or the wole DBSK.
well, we actually saw it.
By: anya on October 30, 2010
at 7:22 pm
i dont know but reading his tweet, i dont feel his love for jjy anymore. maybe just me. i dont hate him or want to bash him or anything. but i really dont understand him. and my respect for him has gone
By: low on October 30, 2010
at 7:24 pm
i second you
since i don’t fully understand what the heck was going on with him and the boys, i can’t say i hate him or support him. but i can’t believe him and i can’t respect him anymore. 
((
i hope this problem can be solved quickly. i hate all this drama T.T hwaiting, boys!
By: MickyYummy on October 30, 2010
at 10:04 pm
In his last tweet, he sure did try to blame/shame JYJ >_>
By: may on October 30, 2010
at 10:46 pm
which last tweet of him? i don’t want to protect him, but sometimes fans just toooo much.
By: fusuika on October 30, 2010
at 11:03 pm
Yeah whatever.
“As CEO of avex I was blamed by the fans. ”
It wasn’t just because he’s the CEO of Avex, come on.
After all the things he said about JYJ it was obvious the fans wouldn’t trust him anymore and would be angry at him.
By: cryss on October 30, 2010
at 7:11 pm
Nuff said old man. Tweeting the same message in a billion languages wont change the fact that you are a lying, manipulative, million-faced, greedy, emo juvenile.
You hurt our boys. Screw you and your retardedly annoying words. If you don’t want to respond to any criticisms and opinions from fans then you might as well unfollow Ayumi (you’ve done it before for some pathetic reason) and shut down your twitter because emo juvenile, no one even has any good words to say to you anymore after all the damage you’ve done to the boys.
By: herocks on October 30, 2010
at 7:18 pm
Agree (:
By: may on October 30, 2010
at 10:47 pm
I think at least it’s good start …. now u’r full of anger and disappointment so for now just ignore things about JYJ & try to bring back good memories about them (u should have a lot) and don’t act like a disappointed father. I hope you still have the love of JYJ inside you cause we all know that you are a fan of them and once being their fan it’s not easy to get out so take your time and bring it back then.
By: noriihana on October 30, 2010
at 7:20 pm
When I first saw this title,I was like oh no! drama queen working overtime on hormones again. I just find him so contradictory, as a CEO and a person who brought JYJ into Japan, he would know their popularity and the amazing fans support that these boys have. Why couldn’t he have just answered like this right from the start?
After the comments that he had first made about homin and then jyj, I discount whatever he has to say. and as what @low said, i feel a very cold attitude about him when he talks about the boys, and to think he actually unfollowed ayu at one time.
Nobody can even make a proper assessment cos no one actually knows what happened, as for me, i am just sticking with the boys in whatever they do in future.
Peace out everyone……
By: peaceonearth on October 30, 2010
at 7:42 pm
okay ceo. okay.
i will mark your words. if u crossed the line, i will paste this statement made by you to your face.
nah. i am too matured for that.
for now, hope fans dont ask him anything. let him be. because in the end, we just gives him attention.
By: in-chan on October 30, 2010
at 7:44 pm
Ok… now let’s wait when he get drunk again..
By: kenoa on October 30, 2010
at 8:00 pm
LOL
By: noriihana on October 30, 2010
at 8:04 pm
Yes….fans should get him more sake instead….and when he’s drunk, he might be a drama queen again and start all his silliest ever stories!!!! We will all be laughing at him one more time….
By: lovesj on October 30, 2010
at 8:12 pm
i wouldn’t be surprise if this really happened *sigh*
By: QK on October 31, 2010
at 4:57 am
HAHAHA A+++ XD
By: samohty on October 31, 2010
at 2:21 pm
Ok, for now let see how he can take his promise about twitter,
it’s just my opinion may be he looked and observed how JYJ fans treat JYJ on twitter, I mean looks how our guys can make people feel close with them, they express they heart without badmouthing and bashing another people, even they’re new on twitter but they are more mature and humble,
what do you think?
By: Jj_mita on October 30, 2010
at 8:22 pm
Fans need to stop tweeting him. He’s not mature enough to separate anger at what fans say from anger towards JYJ, which could spell bad things for our boys.
We’ve all experienced in this fandom how fans’ words could influence the way we feel about certain members. No one is immune. If fanwars didn’t happen, we’d have more people supporting all 5 members rather than being segregated.
By: Cecilia on October 30, 2010
at 8:54 pm
dear max, fans always asking this n that. it is up to you to answer it wisely or to ignore it. but when u acting like a drama queen, of course u’ll be bashed. i agree we fans didnt know the full story but when u talking/writing this n that on that story, of course u get that kind of response. big duh.
By: hanie on October 30, 2010
at 9:04 pm
fans need to be mature and leave him alone in spite of his emotional tweeting he didn’t deserve some of the vicious attacks fans sent him.
We may never know the full story of how things turned the way they did but we need to stop trying to attack him and fault him. things happened and am getting tired how immature fans sometimes fans act. Just let him be and stop tweeting him.
in spite of how things turned out am still grateful for what he did for DBSK and i know its not a perfect world and things don’t turn out the way we want them but i still appreciate what he did for the group in spite of all the drama that happened this year.
Some of the attacks pple send him do not reflect well on the fandom either. People need to just let him be.
peace
By: zuzu on October 30, 2010
at 9:06 pm
Yup, fans needs to grow up for real. Honestly, I have no intention to hate matsuura and he has nothing to do with jyj suspention. Just let him be and continue to support our boys!
By: Kura on October 30, 2010
at 9:32 pm
Yup, the fans have to grow up for real. Honestly, I have no intention to hate matsuura and he has nothing to do with jyj suspention. Just let him be and continue to support our boys!
By: Kura on October 30, 2010
at 9:33 pm
I take everything he says with a grain of salt now. But, from the decent fans he deserves an apology from us for the words of the crazy fans.
When you look back a year ago their was a black hole and JYJ were all alone until Avex picked them up (going against) SME and gave them confidence in themselves again.
It was probably because of SME that Avex had to drop them. So our full hate should be on SME……and for Avex we should just hate his dramaqueen tweets X____X
———————-
Nominate JYJ for the People’s Choice Award
(for both Favourite Breakout Artist and Favourite Web Celebrity!
We have about 9 days left for them to appear on the list!)
http://www.peopleschoice.com/pca/nominations/vote.jsp?pollId=110037
Go type JYJ under ‘Other’
You can Vote every day
—————————-
And send a letter to Oprah, Ellen, Leno, Letterman, Kimmel, Fallon, Conan, Today Show, Regis & Kelly, Good Morning America please ^___^
By: pheonixia on October 30, 2010
at 9:50 pm
he brings it on himself because of the things he tweets. And, he has a right to ignore or block the comments because when he tweets people will have their opinions.
And, to much of my knowledge the only thing that irks me is that he tweets about the boys and it sounds negative but I don’t think it’s necessary.
By: jen on October 30, 2010
at 9:50 pm
Max.. Please just leave the boys out of your tweets.
By: kim on October 30, 2010
at 9:59 pm
What’s the problem with this man?
Lesson NOT learnt?!
I mean he got all emo about every little thing that’s not going the way he want (Min not shaking his hands lol, JYJ not wanting to be commanding around, fans not understanding him?) then he should stop all these blogging for once. Because he can’t distinguish between “private” and “business”.
Now JYJ are on tweeter he mentioned them again. So who needs who to got attention, huh? It’s always MAtsuura who bringing his name and TVXQ/JYJ in relation to be recognize.
Poor you, mister!
By: Indi on October 30, 2010
at 10:12 pm
Seriously,I wanna slap some fans.
By: Line on October 30, 2010
at 10:17 pm
Seriously,I wanna slap some fans.Most of them,actually.
By: Line on October 30, 2010
at 10:18 pm
O.O then you are just like them, your action is just like them O.O
who give you the right to slap them as well as who give them the right to bash other people. Pst….
By: ridiculous on October 30, 2010
at 10:24 pm
You should smack yourself real hard in the face if you got too much anger.
By: 888 on October 30, 2010
at 10:26 pm
Nah,slapping delusional fans is way better.
By: Line on October 30, 2010
at 10:30 pm
And I like to slap self-righteous fans like you. but aren’t you glad i’m mature enough to resist acting in such a way?
He’s a CEO of a company, not a tween with no responsibilities on twitter. He has no grounds to throw a “temper tantrum” and expect to not get a strong backlash from it. If that was allowed then ANY time any corporation gets protesters, is it okay for that CEO to immaturely deal with it on an open social network? Learn some restraint and ignore comments that does not help him “connect” with the “fans” or whatnot.
Furthermore, if he truly wants to “connect”If he wants fans to ask him questions/give compliments during the high times then he must accept the consequences of fans asking him even more questions/giving criticisms during the low times as well.
By: boblicy on October 31, 2010
at 2:54 am
Obviously,he did not use twitter wisely.
whatever,i’ve almost forgotten about him..
By: YunJae on October 30, 2010
at 10:50 pm
i hope this statement will end ur dramaqueen era mr.ceo.
By: hamaji on October 30, 2010
at 11:07 pm
I think he’s not drunk while he’s tweeting this.
By: Fransisca on October 30, 2010
at 11:25 pm
Ok, I kinda understand his feeling about this issue.
For fans, the best way ever is try not to bugging him with twittin him about THSK or JYJ. Cuz, I think what you will get from him is not what you wanna know/hear/read/listen or whatever.
For Max, try to keep and remember your own words. What is done is done, do not need to digging all things up and spazz it all over. And you siad before that you would stop twitting about the boys but you still did and the lastest was the worse. It’s really piss off sometimes on what you tweet about the boys. Please, stop doing that, as long as you’re trying to make remix album/specail collections, etc of the boys and sale them while they don’t have any activies in Japan right now.
So, the point is that both parties (max and fans) have to be more respectful. And I think we will live in peace, at least for a little while.
By: fastlane on October 30, 2010
at 11:36 pm
Finally he learned, well, I won;t blame him anymore I guess, if he control his emotion nicely from now on. I’ll try to respect him if he respect us.
By: cheeyanne on October 30, 2010
at 11:43 pm
This “policy” was developed because his twitter is being overwhelmed by Bigeast members trying to persuade Avex to change their mind about the suspension. I saw one Korean news article that said JYJ said it was in the hands of the fans to work to change this. So his twitter is being flooded with requests. I hope the fans messages do get sent to people who can make a difference.
I have no doubt the suspension is because of SM and whatever contract Avex has with them. And I don’t think Avex went against SM to support JYJ. SM somehow allowed it, maybe because they didn’t want to lose DBSK’s momentum. When it was clear JYJ would make it on their own, they pulled their support for Avex to support JYJ.
My problem with Avex is they cried and made themselves the victim and spread rumors about JYJ, so they opened the door for the press everywhere to attack JYJ.
Bigeast, keep up the pressure.
By: Lisa on October 31, 2010
at 1:14 am
take him long enough >_>
“Twitter isn’t always the best place for addressing concerns or making statements ” << thanks 2 whom help him 2 realize that ….
By: QK on October 31, 2010
at 5:02 am
Well, this should’ve been his attitude from the very beginning.
Sure there were batshit crazy fans who bashed him like… well batshit crazy people do. But nevertheless he did start the whole mess when he played victim and blamed everything on others.
I seriously hope he’ll stick to his words and just ignore the antis- seriously, what celebrities don’t have antis? Yoochun got many hateful messages on his CY telling him to go die, and I am 100% certain Jaejoong, Yoochun, Junsu, Ayumi… all these stars are getting hundreds (if not more) hateful tweets from antis on a daily basis too, but would any mature person pick out the anti/troll comments and acted like a drama queen the way Max did?
If people so much younger than him can behave with maturity and professionalism, why can’t he, a CEO who’s much older do the same? And what about Chiba? Hasn’t Chiba also behaved much more reasonably than Max?
Stop making it sound as if Max is a just a fautless victim undeserving of any backlash, some of you above seriously annoy the hell out of me. Though I do agree fans should stop tweeting him with negative comments, not gonna achieve anything and most likely only make things worse.
By: Starfield on October 31, 2010
at 11:40 am
Drama queen.. If Kim young min or Lee soo man had twitter, I’d bash them everyday!
By: Don on October 31, 2010
at 9:46 pm